"In Network Marketing...Ebooks Are Promotional Powerhouses"

In Network Marketing, and other business venues, ebooks are part of the new frontier of cyberspace. Ebooks are an entirely new medium for sharing marketing information, ideas, techniques, and expert knowledge.

Each day the number of people accessing the Internet grows, causing the exposure of your ebook to increase incrementally. It's obvious why electronic self-publishing has become so popular so quickly.

The publishing industry, I hope, does not intend to forever banish the printed word to the dust bin of history. Books in print have their own special qualities and merits, and the world would be diminished by their disappearance.

Having said that, let's look at what makes ebooks so important and so unique. Ebooks have certain abilities and qualities that other mediums do not possess.

For example, ebooks are fairly easy to produce, and their production cost is inexpensive. Just think about it: You don't need a publisher, an agent, a printing press, offset film, ink, paper, or even a distributor. You just need a great concept, the ability to write it or to hire a writer, and the right software.

Additionally, ebooks are easily and rapidly distributed online. They are also easily updated; they do not require a second print run. All you need is to go into your original creation and modify the text or graphics. Because of this flexibility, ebooks can change and grow as fast as you can type.

Ebooks are immediately obtainable, also. You don't have to go to a bookstore or search through endless titles at an online bookstore. All you have to do is download it from a website, and presto! It's on your computer, ready to be read.

Ebooks can be interactive. This is one of the most unique and specific qualities that ebooks offer. You can add surveys that need to be filled out, order forms for customers to purchase your products, goods, or services. They can include sound and video that draw your reader into the virtual world of your ebook, even direct links to relevant sites that will expand your ebook outward. The potential is virtually limitless.

Ebooks have a particular kind of permanence that other mediums do not possess. Television shows and radio shows air once, and then may rerun a few times. Ebooks remain on your computer for as long as you choose, and they can be read and re-read whenever you choose to.
Ebooks can even be printed out and stored on the shelves of your traditional home library.

Another wonderful quality is that ebooks have no barriers in terms of publishing. You don't need to go through the endless process of submitting your manuscript over and over again, and then once you land an agent, having the agent submit your manuscript over and over again. Nor do you have to shell out thousands of dollars for printing a self-published book. All that ebooks require is a writer and appropriate software. Figure out your market, write your ebook, post it on your website, and with a little business savvy your audience will come to you.

Finally, you have creative control over your ebook. You don't have to compromise with an editor or the publishing trends of the time. You don't have to haggle with a designer or wait for tons of copy-edited paper to arrive by snail mail. You are in complete control of the design and the text.

You can also use ebooks for Marketing and Promotion. There are innumerable ways to use ebooks to promote your Network Marketing business, or any other business, and drive quality traffic to your website.

Once posted on your site, you can turn them into a daily course, which brings your customer back to read the next chapter. You can use them as a free gift for making a purchase, joining your team, or for filling out a survey.

Put your ebook on a disc, and you will have an innovative brochure. Blow your competition away by inserting the disc into your sales packages, or just hand them to your prospect like you would a business card.

The most effective marketing products are those that are unique. Copyright your ebook, and immediately, you have a powerful tool, that you, and you alone, can offer to the public. People will have to visit your site to acquire your ebook, which increases the flow of quality traffic and the potential of sales and affiliate contacts and prospects.

Make sure that you keep your ebook current. Update it frequently as the market and trends change. Add new advice and techniques to show your prospects how your goods, services, or program can enrich their lives.

By constantly keeping abreast of new trends and techniques, you can continue to see profits from your ebook for years after your original creation.

Another phenomenal advantage of ebooks is that you can test their marketing potential without putting out hardly any cash at all. You can even produce an ebook one copy at a time, each time you receive an order, eliminating the need for storage and inventory. By this method, you can gauge the saleablity of your ebook, and make adjustments as necessary until the orders start pouring in.

Ebooks allow you to learn about your market and customer habits and motivation over a period of time, without risking your precious financial resources. They also provide you with an invaluable way to gather marketing information, which you can use in many different facets of your business.

Use your ebook to discover what the specific goals and problems are in your specific industry. Then figure out how to solve these problems, and publish an ebook with this invaluable information. This will increase the value of your business, upgrade your reputation, and get you known as an expert in your field.

You can extend the value of a single ebook by breaking the book down into chapters for a serial course, into special reports available on your website, or into audio or visual tapes.

Ebooks can be broken down into several different promotional materials by taking some of the articles and using them to promote your product, services or program. You can include a catalog in your ebook to promote all your products, services, and offers.

You can include a thank-you note for reading your book and an invitation to download a trial version of another product or service. Or you can include a form for your prospect to contact you for further information, or with questions, thereby building your business relationships and your mailing list.

Using ebooks in this manner helps to cut the cost of individually producing separate promotional materials. You can use a single ebook to entice new prospects and to sell new products and services to your current customers. No other medium has this kind of flexibility and ability for expansion. Think of your ebook like a spider spinning a beautiful and intricate web.

Now go and create that ebook and see how many customers and prospects you can catch! You'll be amazed!


"Assisting People To Success - One Heart At A Time!" (SM)

Lou Everett, Sr., NWMC

NOTE: If you would like a FREE coaching session, please send me an e-mail at: LouEverettSr@yahoo.com, with the word "Coaching" in the Subject, and your full name and phone number in the Body. Thanks!

Copyright 2005 by Lou Everett, Sr. All Rights Reserved