Until you know WHY…
The How doesn't matter!

By Dale Calvert

Your telephone rings, you say hello and the voice on the other end of the line asks, "What is the specific, number one reason you are building your Network Marketing business?" Could you answer immediately or would you have to think about it awhile?

Strong organizations are built by leaders with strong reasons. When you wake up every morning you are thinking about one of two things: your reasons or the work. The work -- phone calls, retail appointments, follow-up letters, 3-way calls, etc -- won't turn you on and provide you with the motivation needed to do your business.

Your REASONS focused upon WILL!

Stop for a minute and think about some of the successful leaders in your company. What were their reasons for getting involved with your company? Over the past 12 years I have heard hundreds and hundreds of stories about people near bankruptcy, high medical bills, terrible jobs, unemployment, and many other strong REASONS that motivated them to develop their Network Marketing Business.

You can sit in training meetings every week, attend Super Saturday Training's for the next five years and attend every company convention, but: UNTIL YOU KNOW WHY, THE HOW DOESN'T MATTER. You have up line leadership that can teach you HOW to do the business, but they can't provide you the REASONS for doing it. Your reasons are personal and must come from within.

One of the first steps we do with every distributor who sponsors into our company is to have them complete a "20 Reason's Sheet".

After they complete it, they make a copy and give it to their upline leader. We want to know exactly why our people are doing the business, but more importantly, we want them to know why.

This is an excellent management tool that I highly recommend that you consider using. People do things for their reasons, not ours. Their 20 Reason's Sheet becomes my carrot or in some cases, my stick. When I am around my new associate, I talk about their reasons for doing the business, not mine.

Once they know why, they are well on their way to learning "how." Until next time, make sure you are prepared if the phone rings and the voice on the other end asks, "Why?"


"Assisting People To Success - One Heart At A Time!"


Lou Everett, Sr., NWMC


NOTE: If you would like one on one coaching, please send me an e-mail at: LouEverettSr@yahoo.com, with the word "Coaching" in the Subject, and your full name and phone number in the Body. Thanks!

Copyright 2005 by Lou Everett, Sr., All Rights Reserved.